Interdisciplinary... One for Me!

We were asked to get into contact with fellow students at SAE to complete an interdisciplinary LO. We chose to have a graphic design student make something for us...an album cover!!! In this blog I am going to talk a little bit about the organisational process and show you what the end product was!

During class I attended an open invitation for Audio Students to come and visit design students to discuss ideas. I pitched the idea of a Hip Hop based black and white photo, with a really street type vibe. In steps life saver Morgan Stein! She said she was interested in the idea, so I took down her email and began the process right away. I constructed an 'idea's' document for her detailing exactly what we would like from the the design.

The above photo was just describing the kind of vibe we wanted for the cover. I took album covers from the original artist (Yelawolf) and similar artists (Eminem) to showcase lettering placement, and made sure a couple were black and white to help capture the feel. Also attached was the photo we wanted to use for the final piece. An abandoned house near where I live was the prime candidate to use. The original song has a really gritty yet beautiful vibe. I like dark shit in general so the photo ticked those boxes for me!

As you can see above, Morgan liked the ideas and direction for the project and immediately began brainstorming ideas for us. The 'scratch' effect seen above is one she likes to use on some projects and offered it to us. Using my imagination, I thought it could be a very cool idea, and gave Morgan the go ahead to add this style into the picture.

Initially pitched in the walk-in meeting, we wanted to have a cover photo with the production crew on it. In the end we decided to wait until we actually produced some original music to do that. So that's where the house came from. I took it upon myself to get some clearer photos for Morgan during the daytime. A few different angles were taken as well.

Morgan then took a couple of days to really dig into the project. She approached me again asking for the go ahead to use the scratching technique; to which I agreed. She sent a trial pic back to us but I noticed 2 things:

1) The script had a letter missing

2) We liked the photo to have the 'For Sale' sign in it as well

I let Morgan now about the changes we would like and she quickly let me know that wouldn't be a problem.

Above Morgan quizzed me on the colouring of the script on the cover. In the previous pictures she has sent me, the script was yellow. We decided to keep it that way because whilst the song itself is gritty and somewhat haunting, it is very bright and melodic at the same time. I think she nailed that aspect of the vibe. The yellow fit great with the background pic so we decided to keep it.

Morgan sent through 3 alternatives to the cover and we chose the one we liked best. the photo below is the official cover for the cover song....

The group was ecstatic with how the design turned out. Morgan did a stand out job capturing the eery/beautiful vibe we were looking for!

I sent Morgan an email that you can see below expressing the groups gratitude...

As you can see, through this project, both Morgan and myself have gained a new contact with each other- She can now design for me, and I can create Audio if she needed it. A professional relationship has spawned out of this one project. I look forward to colloborating with her in the future. She was very professional throughout!